Kurt Bartolich has spent 25 years helping local, regional, national, and international companies and organizations become memorable and unforgettable, and he is the founder of GUTS Branding, a brand research and development firm that clarifies and fixes brands. Established in 2009, GUTS Branding has led brand research, position clarification and implementation strategy for B2C and B2B clients such as Univision Local Media, LA BioMed, Belfonte Ice Cream, Teach For America, William Jewell College, The Archdiocese of Kansas City, RMF Companies, West Michigan Cancer Center, Van Andel Institute, ValuNet FIBER, SUR-TEC, and K-GUARD, to name a few. Kurt not only guides clients to discover their true brand and true customers, he also birthed new categories, including PentadonticsÔ for advanced multi-discipline dentistry, Pre-Rapid Growth™, a new stage in the business development life cycle for companies, and the first emergency walk-in migraine relief chiropractic center. Prior to GUTS, he spent six years as a senior brand consultant with Frank N. Magid Associates, the global leader in media and entertainment research. Kurt quickly became the firm's go-to brand positioning expert, tackling some of the most challenging assignments like the Canadian Broadcasting Corporation and Azteca America in the North American Television Division, and lottery, utility, healthcare, banking, and food industry clients in its consumer practice.  Kurt has testified as an expert brand witness, is a frequent presenter, including a recurring role as a guest instructor for the Kauffman Foundation's FastTrac program for entrepreneurs, and is author of the book, You Can't Ride Two Horses With One Ass (and Other Wisdom for Creating a True Brand),” nominated for a 2016 National Small Business Book Award.